Our promotional system was initially developed in collaboration with the agency that helped craft our brand identity redesign. Over time, this system needed adjustment and expansion, resulting in a holistic reassessment of messaging. As part of this, it was determined this division of work could be included in our execution outsourcing pilot program, which I was instrumental in pioneering. I helped develop a templated content system with variable fields, which allowed us to field to outside agencies and reduce workload for internal teams.