This was one of the first multi-channel projects involving the new Strategy Team. After landing on my suggestion of using the convention of checking the time as the setup for the framing of the story, with specific activities featured through still photography and video, I worked alongside the art director for ideas to fully flesh out the storyboard, taking into consideration co-op dollars provided by vendors. Adjusting to the changing strategies from merchandising and marketing partners made this one a challenge, but the end result proved to be rewarding.