The launch of a re-imagined Nordy Club (customer loyalty program) at Nordstrom Rack was a major initiative for NMG in 2025. I served as the lead copywriter on this project, which encompassed a full suite of digital, print and out-of-home assets across several phases. Strategy shifts during execution necessitated revisions with shortened timelines. Ultimately, the launch has been highly successful, with double-digit percentage increases in memberships and customer engagement.