Nordstrom Rack set a goal to increase their market saturation to gain parity with our competition and increase familiarity with our customer base. Thus, they’ve planned to open nearly 200 new stores over the course of five years. This initiative led to the development of an outsourcing pilot program, for which I played a key role in pioneering. I helped develop a system of templated content, allowing it to be completed in batches with contracted agencies, thus reducing workload for several internal teams.